About this calculator
The Mobile App Ad Revenue Calculator estimates how much income an app could generate from in-app advertising, based on visits, page views, ad placements, and RPM.
What is RPM in app advertising?
RPM (Revenue Per Mille) is the estimated earnings for every 1,000 ad impressions shown. It varies widely depending on the ad network, the app's category, the user's country, and the ad format (banner, interstitial, rewarded video, etc.), so it's the key variable that determines how much a given amount of traffic is actually worth.
How is ad revenue estimated?
Total ad impressions are estimated as visits × page views per visit × ads per page, and then revenue is calculated as impressions ÷ 1000 × RPM. This gives a rough projection of earnings, though actual payouts depend on real-time auction dynamics, fill rate (the percentage of ad requests that are actually filled), and network-specific fees.
Why estimate ad revenue in advance?
Projecting ad revenue helps developers decide how much traffic growth they'd need to hit a revenue goal, compare the potential of ads against other monetization models like subscriptions or in-app purchases, and set realistic expectations before integrating an ad SDK.