About this calculator
The Facebook Money Calculator estimates potential ad revenue for a monetized Facebook creator, based on daily views and CPM (cost per thousand views).
How is estimated revenue calculated?
Revenue is estimated as (Daily Views ÷ 1000) × CPM, then scaled up to give monthly and yearly projections. CPM itself varies widely by content niche, audience location, video length, and time of year, so it's the biggest source of uncertainty in the estimate.
Why treat this as an estimate, not a guarantee?
Meta doesn't publish a fixed, universal payout rate, and actual earnings depend on the specific monetization program (In-Stream Ads, Reels bonuses, etc.), audience demographics, ad demand, and Meta's revenue share for that program. This calculator is best used to get a rough sense of scale — how growth in views could translate into growth in income — rather than an exact income prediction.