Facebook pays creators through several programmes, including in-stream ads and its content monetisation scheme. The amount depends on the format, the audience and the rules in force at the time.
A rough monthly figure from your views and a rate you pick. Nothing fancy.
How to use the Facebook Money Calculator#
- Enter your monthly views. Use an average over several months if your numbers move around.
- Enter your RPM. This is what you earn per 1,000 monetised views.
- Add deductions. Optional. Enter a percentage for tax or fees if you want a net figure.
The formula#
With 500,000 views a month at an RPM of 1 dollar, earnings are 500 dollars. If 10 percent goes to tax, the net amount is 450 dollars.
What affects RPM on Facebook#
The audience’s country, the type of content, the length of the video and how long people watch all play a part. Rates for Reels, in-stream video and other formats differ, and Meta changes its programmes from time to time. Look at your own earnings reports and divide earnings by views to find your real RPM.
A note on expectations#
Most creators earn far less than the headlines suggest, and income swings from month to month. Use the monthly figure to plan, not to promise. To compare platforms, try the TikTok money calculator.
Finding your own RPM#
The most reliable RPM is your own. Divide your earnings by your views and multiply by 1,000. If you earned 320 from 400,000 views, your RPM is 320 ÷ 400,000 × 1,000 = 0.80. Track it over several months, because it moves with the season, the type of content and where your audience lives.
Longer videos with strong watch time, a loyal audience in higher-paying countries and consistent posting tend to lift it. Short clips that people scroll past usually don’t.
Scenarios from 100,000 to 2 million views#
This table assumes every view is monetised and no deductions are taken, so you can see how views and RPM combine.
| Views per month | RPM $0.50 | RPM $1 | RPM $3 |
|---|---|---|---|
| 100,000 | $50 | $100 | $300 |
| 500,000 | $250 | $500 | $1,500 |
| 1,000,000 | $500 | $1,000 | $3,000 |
| 2,000,000 | $1,000 | $2,000 | $6,000 |
The rate you choose has as much effect as the number of views. Doubling your RPM is the same as doubling your audience.
Why monetised views are a fraction of total#
Not every view earns. Programmes pay only for views of eligible content, and eligibility may depend on video length, originality, the country of the viewer and compliance with the platform’s rules. Content that copies other people’s work may be demonetised. Enter the share that you see in your earnings report as monetised, which may be well under 100 percent.
Keeping income and costs in view#
Tax rules differ by country, and income from platforms usually counts as income. Set aside a share for tax each month, and check whether payments arrive in a foreign currency and what the bank charges to convert. Costs of making content, such as equipment, music licences, editing software and data, come off your profit. Our profit calculator shows what is left, and the YouTube CPM calculator helps if you also sell ads yourself.
Records and caution#
Keep a note each month of views, monetised views and earnings, so you can calculate your own RPM over time. A single month can swing a lot because of a viral post. Avoid planning spending around a best-case month. If your income comes from a platform, a policy change or an account problem can reduce it quickly, so keep other income sources and an emergency reserve.
Frequently asked questions#
It depends on the format, audience and programme. Check your own insights.
Yes. Facebook sets eligibility rules for its monetisation programmes, which change over time.
Only if you enter a deduction. The default is zero.
No. They’re an estimate based on the numbers you enter.
There is no fixed amount. It depends on your RPM, the share of views that are monetised, the format and the audience. At an RPM of $1 and every view monetised, 1 million views earn $1,000. At $0.30 it is $300. Check your own earnings report and divide by your views to find your real RPM.
The RPM can drop for reasons outside your control: a change in the programme, a shift in your audience’s countries, seasonal swings in advertising spend or content that is no longer eligible. Check your dashboard for notices, look at where your views come from, and compare the same month in earlier years.
Programmes set eligibility rules, which often include follower counts, recent views, a minimum age and a clean record on the platform’s policies. The rules change from time to time, so check the current terms in the monetisation section of your page’s settings.
In most countries, yes. Platform earnings count as income, and you may need to register as self-employed and keep records. Ask a local tax adviser what applies where you live, and use the tax box in the calculator to see a net figure.