TikTok pays creators in different ways, including its Creator Rewards programme, gifts and brand deals. This calculator covers the view-based part, where you earn a rate for every thousand qualifying views.
Two creators with the same views can earn very different amounts, so RPM is something you enter, not something we assume.
How to use the TikTok Money Calculator#
- Enter your daily views. Use an average of recent weeks, not your best day.
- Enter your RPM. This is the money you earn per 1,000 qualifying views.
- Set the qualifying share. If only some of your views earn money, enter that share.
The formula#
With 20,000 views a day, an RPM of 0.50 dollars and every view qualifying, you earn 20 × 0.50 = 10 dollars a day, or about 300 dollars over 30 days.
Why the RPM is so variable#
Revenue per thousand views depends on the country of your audience, the length of your videos, how long people watch, the topic and the season. Programme rules can also change, including which videos qualify and which countries are eligible. A creator with a mostly US audience and long videos may see a very different RPM from one with short videos and a global audience.
Using this sensibly#
Take your RPM from your own analytics over a few weeks. Treat the yearly figure as a rough guide, because view counts swing a lot. For comparison, see the Facebook money calculator and the YouTube ad revenue calculator.
The same views at different RPMs#
The result moves in direct proportion to your RPM, which is why it is the number to get right. These figures assume 20,000 views a day with every view counting.
| RPM | Per day | Per month (30 days) | Per year |
|---|---|---|---|
| $0.10 | $2.00 | $60 | $730 |
| $0.30 | $6.00 | $180 | $2,190 |
| $0.50 | $10.00 | $300 | $3,650 |
| $1.00 | $20.00 | $600 | $7,300 |
| $2.00 | $40.00 | $1,200 | $14,600 |
A creator whose audience is spread across many countries may see an RPM near the bottom of that range, and one with a high-value audience and longer videos may see more. Only your analytics can tell you which applies to you.
The qualifying share#
Not every view counts. Programmes often pay only for views that meet conditions, such as watching for a minimum time, coming from an eligible country, or being on videos above a minimum length. If only half of your views qualify, enter 50 in the qualifying share box. With 20,000 views a day, an RPM of 0.50 and a 50 percent share, earnings fall from $10 to $5 a day. Check your dashboard to see which views are counted.
Income that isn’t views#
For many creators, views are not the biggest source. Brand deals, gifts in live streams, affiliate links and selling your own products often outweigh the view payments. If a brand offers a fee per video, compare it with what the same video earns in views over a month, and think about how many videos you can realistically make. Track costs too: equipment, editing, data and your own time. Use the diamonds calculator for gift income, and the profit calculator for the whole picture.
Planning with a range, not a single number#
Because RPM is uncertain, work out three cases: a low, a middle and a high. If you have 20,000 views a day, an RPM of $0.20 gives $4 a day, or $120 a month. At $0.50 it is $300, and at $1 it is $600. Use the low figure for your budget and treat the rest as upside. Track your RPM weekly for two months before relying on any of them. A video that goes viral can add many times your normal daily views, but those views may come from countries with lower rates.
Frequently asked questions#
It varies by creator, country and programme rules. Use your own dashboard figure.
No. Programme rules decide which views qualify, so enter your own share.
No. It’s an estimate from the numbers you type in.
No. Gifts are separate. See the diamonds calculator.
RPM stands for revenue per mille, the amount you earn for every 1,000 qualifying views, after the platform’s share. It differs from CPM, which is what advertisers pay. If you earned $42 from 90,000 views, your RPM is 42 ÷ 90,000 × 1,000 = $0.47.
Not necessarily. Programmes often limit eligibility by the creator’s country, and the rate can depend on where the viewers are. Check the current rules for your region in the app, and look at your analytics for the countries your views come from.
At an RPM of $0.50, you need 200,000 qualifying views a month, which is about 6,700 a day. At $1 you need half that, and at $0.20 you need 500,000. Enter your own RPM and views in the calculator to find your target.